Ford Reverses Stupid Decision, Brings Back Taurus Brand
In a reversal of one of the most idiotic brand decisions in decades, two un-named Ford execs said the Taurus name will return and be affixed to the two year old, poorly named Five Hundred. In 1992, 410,000 vehicles were sold. The Taurus brand resurrected Ford and outsold all other cars old in America for five years straight. The name as retired last October after 21 years.
New Ford Chief Executive Alan Malally has been high on the name since he joined Ford last year. Most assuredly, the ad campaign supporting this launch will be large and far-reaching. Whether or not the renamed Five Hundred will be remotely as popular as the original Taurus is an entirely different discussion.
From http://www.adrants.com/2007/02/ford-reverses-stupid-decision-brings-back.php
Popular Posts
-
In WWI, British infantry soldiers were referred to as Tommys because of the name used as example in the pay book- Tommy Atkins. British tro... -
most photos from http://www.jalopyjournal.com/forum/showthread.php?t=428585&page=733 -
This flamejobbed hot rod has been posted on this blog a couple times... it's a regular at the Del Mar Goodguys shopw -
Among the advertures, the Wanderwells were present at the opening of King Tut's tomb, visited the Pyramids and Sphinx, the Great Wall o... -
From the commentor KCMORon on http://www.shorpy.com/node/8316?size=_original : It's my speculation that the covers were more than just... -
Hello and thank-you for taking the time to read this. I am sending this out to anyone I think might be able to help me with some knowledge... -
It's cool to finally post a photo of Kirk Douglas, I've enjoyed his movies, and he's the type of celeb movie star that I'd ... -
Never seen one before, and something about the age of a black and white photo tells me that these are obsolete I have no idea at all what ... -
The movie starts with the guy racing a 73 Duster, Then having to try his Chevelle against local senior talent, the Sandman. The Sandman ...
No comments:
Post a Comment